What can sponsorship lead to in terms of athlete roles?

Sponsorship can significantly enhance an athlete's financial standing and public profile. When athletes engage in sponsorship deals, they often receive greater income, which can help them support their sporting pursuits and lifestyle. This monetary support allows them to focus more on training and competing without the constant worry of financial constraints.

Additionally, sponsorship often increases an athlete's visibility in the media and among fans, leading to greater recognition. As athletes promote products or brands, they become more prominent figures in sports culture, often seen as role models by aspiring athletes and fans. This exposure can also create various opportunities, such as endorsements and partnerships, further solidifying their status in the sport.

In contrast to the correct choice, other options suggest negative outcomes or diminishing roles, which do not typically align with the positive effects sponsorship can have on an athlete's career.