What is a key negative aspect of sponsorship for minority sports?

Sponsorship for minority sports often comes with the challenge of limited media coverage compared to more popular sports. This lack of visibility means that even when sponsorship deals are secured, these sports do not receive the same level of exposure to a wide audience. Media coverage plays a crucial role in attracting fans, participants, and additional sponsors, and without significant coverage, minority sports struggle to grow their fanbase and generate interest. Therefore, the key negative aspect of sponsorship in this context is indeed that minority sports typically get less coverage compared to mainstream sports, impacting their ability to thrive and secure further funding.