What is the definition of commercialisation?

Commercialisation refers to the process of taking a product or service to market with the primary goal of making a profit. This encompasses various elements such as branding, distribution, and sales tactics aimed at maximizing profitability. In the context of sports and entertainment, commercialisation often involves corporations leveraging the popularity of events or personalities to generate revenue, whether through sponsorships, merchandise sales, or media rights.

The concept inherently includes exploiting organizational resources or the appeal of athletes and events strategically to create financial gain. This is why the choice related to the exploitation of a person or organization to make a profit aligns closely with the definition of commercialisation.

Other choices, while related to aspects of marketing and funding, do not encapsulate the essence of commercialisation. Raising public awareness, creating a marketing strategy, and funding non-profit organizations do not directly address the profit-driven aspect that defines commercialisation in a clear and straightforward manner.