What is the definition of a sponsor?

A sponsor is defined as an individual or group providing support, typically in the form of financial backing or resources, to an organization, event, or individual, particularly in the context of sports. This support often comes with the expectation of promoting their brand or product to a wider audience. Sponsors play a crucial role in funding events, teams, or athletes, enabling them to pursue their goals and achieve success. The relationship between sponsors and those they support can also enhance visibility and marketability for both parties, making this definition a vital component in understanding the dynamics of sports sponsorship. Other roles, such as event organizers or fans, do not encapsulate the financial and supportive nature of what sponsoring entails.