Which of the following is a negative impact of sponsorship for female athletes?

The correct answer identifies lower pay than male counterparts as a negative impact of sponsorship for female athletes. This issue is rooted in the historical and ongoing disparity in media coverage and societal interest in women's sports compared to men's. Although sponsorship deals often provide financial support, the overall pay and investment in female athletes can lag behind that of male athletes.

This difference is influenced by media popularity, where men's sports often garner more substantial viewership and advertising revenue, leading sponsors to prioritize their investments in male athletes. As a result, female athletes may receive lower sponsorship deals even when they demonstrate equal or superior performance.

Understanding this context sheds light on the broader challenges faced by female athletes in achieving equal recognition and financial support as their male counterparts, highlighting the structural inequalities present in sports sponsorship and media representation.